Welcome, I’m Lucy!

Aka the Website Witch

If we haven’t met yet, you should know I’m not your typical website designer.

I’m also a qualified Life Coach and lover of all things growth, magic and manifestation... especially for discovering and reclaiming the authentic essence of who we truly are.

While this Taurus Sun has some STANDARDS when it comes to design, I believe that creating a killer website isn’t really about perfecting how things look, but tapping into how they feel. 

Because I just don’t think the deep success we truly want comes solely through aesthetics.

For soulpreneurs like you and me, we reach it through alignment.

My approach to website building is pretty unique:

Bringing together the esoteric principles of manifestation with the 3D structures of web design, I help you turn your website into both an energetic AND strategic match for the soulmate clients and purpose-driven business you’re wanting to call in. 

What I’ll teach you

  • Website Energetics

    I’ll get you writing website copy like your best manifesting list: authentic, specific and reflective of your power and self-worth. With a focus on spotting and dropping the leaky energetics that seep through the page, you’ll learn how to express your work and impact in a way that isn’t just trying to ‘attract’ dream clients, but actually convert them.

  • Compelling Copywriting

    I’ll teach you how to write your copy like a manifesting list: authentic, specific and reflective of your power and self-worth. With a focus on spotting and dropping the leaky energetics that are seeping through the page, I’ll show you how to express your work and impact in a way that isn’t just focussed on ‘attracting’ dream clients, but actually converting them.

  • Frequency-First Design

    You’ll learn to see past the aesthetics of website branding, and recognise the power it has to immediately activate, or repel, desire for your services. With my practical branding formulas you’ll easily create a visual identity that captures the authentic and magnetic essence of your business, so the instant impact of design works for you, not against you.

  • Sales-Driven Structure

    I approach website structure like the space clearing part of a manifesting process; teaching you how to fully open the portal of your business with clean and confident pathways that draw your clients in. Through learning to utilise sale-driven protocols, you’ll ensure your site is always giving the abundance that you’re calling in somewhere to go.

Is this for you?

Website Witch classes are best suited for coaches, soulpreneurs and online service providers who are here to support their clients through a process of personal or business transformation.

And who also believe that authenticity and alignment are essential foundations for manifesting and sustaining a truly successful business.

You might be a:

  • Life, health, spiritual or career coach.

  • Business, money or marketing mentor.

  • Healer or body worker.

  • Tarot reader, Astrologer or Human Design specialist.

  • Yoga, meditation or breathwork teacher.

  • Psychic, medium or intuitive.

… Or any type of supportive guide for others on their path.

my story

It feels like I came to this business kinda by accident… although the universe is probably laughing and rolling its eyes. Let’s just say, like many others who seek a deeper purpose, the road to get here was FULL of twists, turns and more than a couple of existential crises. 

Also like most soulpreneurs, I started off in a pretty traditional career path. For me that was digital communications. I liked writing, I liked putting visuals together… it was as good a place as any. Working in charity in small underfunded teams, website management started off as one of those tasks that just fell within my lap, but soon became a passion and obsession. 

That’s of course until my Saturn Return royally shook things up. Here entered my “there has to be more to life!?!” phase. (Obvs on the back of a terrible break up and the sudden realisation I was miserable in my house, my city and most of my relationships. Sigh).

So I did what any avoidant, spiritually inclined millennial does… I f*cked off to Australia (from London, UK) and spent the year getting totally hooked on healing, spirituality and personal development… all with the mind of finding a new career that felt more ‘me’ and meaningful. 

This led me into amazing trainings in coaching, facilitation, tarot, astrology and even one for being a death doula! And while the inner growth was always immense, professionally I still felt stuck. Because no matter how far I looked for a sparkly new ‘purpose’, I kept being drawn back into design. So after many long dark nights of the soul, I realised that I didn’t need to find a new career to do something ‘meaningful’.

I could simply bring a more spiritual lens to what I was already doing. LIGHTBULB MOMENT.

So I ditched the institutions and went freelance, spending 8 years crafting bespoke websites and copy for coaches, healers and soulpreneurs. With the focus on ensuring their website didn’t just look good, but was a deeply authentic expression of their true selves and mission. My favourite bit? Seeing the personal transformation that happens when a client’s website makes them realise just how valuable, powerful and capable that they truly are.   

Of course my business has gone through many iterations through the years. Finally coming together as ‘The Website Witch’ where I’ve put all my experience supporting soulpreneurs into accessible online courses. So that I can help even more self-starters get the skills and confidence to transform their own DIY websites into potent magnets for the soul-aligned life and business that they desire and deserve.   

Wider Training

Andréa Ranae: Coaching as Activism and Liberatory Facilitation Training.

BYCA: Life Coaching Training

Heather Plett: Holding Space Practitioner 

Alua Arthur: End of Life Training (Death Doula)

Lindsay Mack: Rewilding the Tarot + Tarot for The Wild Soul